The New Renault Twingo releases #LaVeritéSurLesFilles (#AllTheTruthAboutGirls).
The perfect girl doesn’t exist. It’s now time to revendicate it with humor, self-derision and impertinence. This is the thinking of Twingo.
The Humorists Nora Hamzawi and Berengere Krief, alongside three blogers Coline, Deedee and Kenza launched the movement.
Web users were then asked to use their voices on social networks using the hashtag #LaVeritéSurLesFilles.
A 360 campaign: Three digital films featuring Nora Hamzawi & Berengere Krief.
A participative website where web users can tell their stories. The best of them are printed on sweatshirts and offered to users.
A pop-up store is then opened with the entire clothing collection #LaVeritéSurLesFilles. Payment method: a selfie for an article.
And a road show Twingo around France.
Agency - Marcel, Paris
Creative Director - Jérémie Bottiau
Art Director - Pierre Delort
Copywriter - Clarisse Monnot
Director - Sylvain Fusée