The freshest orange juice brand
Each day, 550 million litres are sold everyday in the world (Half in Europe). And consumers are particularly fond of fresh juices.
The problem is that Intermarché’s urban target (<35 yo, singles, young parents) don’t have the habit to buy their fresh juices in supermarkets.
That’s why Intermarché launched the campaign “The freshest orange juice brand”, to prove to this target that a chain of supermarkets
could provide the freshest and the best orange juice ever. The competition around orange juice consumption is fierce
and every brand is claiming its juice to be the best.
That’s why Intermarché created the freshest fresh orange juice brand ever created.
A brand whose name is in itself a proof of its freshness. The juice brand whose name is the exact minute the juice was made.
A brand that is 50% cheaper than other orange squeezed juice brands in average (1,50€/ 500ml).